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A New Look for Kerasilk

Brandimage repositions the Kerasilk professional hair care range.

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By: Jamie Matusow

Editor-in-Chief

Brandimage, a global consultancy of brand equity architects and designers, has designed new brand identity and packaging for the Kerasilk Goldwell professional hair care range, part of the Kao Group.

Kao hair care brand Goldwell wanted to relaunch its professional premium hair care line Kerasilk.  The new Kerasilk offers technologies combined with high-end ingredients, five salon services customizable to individual needs, and a premium assortment for home care products.
 
To develop the new brand identity design, Brandimage worked on the brand design concept as well as structural and graphic packaging design, introducing luxury codes with a minimalistic layout and applying a sophisticated color palette to highlight the quality of the products.
 
The result?  A technical yet feminine design. The contemporary shapes with their pure lines emphasize the high performance and soft formulation of the products. The refined and simple graphic style affirms their exclusive efficiency. With this elegant and upscale packaging, the Kerasilk range highlights the efficiency of the brand’s formulas and the premium positioning of the range.
 
“We are really proud to present Kerasilk,” says John Moroney, vice president & global creative director, Kao Salon Division. “Our expert services will help all those women who are frustrated and overwhelmed with their troublesome hair that takes too much time and energy for care and styling. The new Kerasilk premium hair care will make women fall in love with their hair,” 

After implementation in Europe, the new Kerasilk range is launching in salons in Australia, Americas and Asia.
 
 


 
 

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